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What is the difference between clicks and unique clicks?
What is the difference between clicks and unique clicks?

The difference between email clicks and unique clicks

Emma Dixon avatar
Written by Emma Dixon
Updated over 4 years ago

Email clicks are how many times an email contact clicks the URL in your email, it takes into account if a contact has clicked on the URL more than once.ย 

Unique clicks associate a contact with each URL they click within the email - even if they click that link 15 times, they will remain associated with one unique click.
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