To build your report, you can either create an excel file with all of your required column headers, or you can scroll to the bottom of Automated Campaigns and press Export Page.
This will download a sample report for you of all your automated campaigns
Delete out any column headers which aren't useful for your report.
Where to get your results
Your results are stored in the Automated Campaigns tab. Each automated campaign will be split per stage.
Here you can find your key results such as; emails sent, unique opens, unique clicks, bounce rate and unsubscribes.
For more detailed information on an email campaign, click the view report button.
The first key part of your report is Campaign Stats. Here you will see a detailed breakdown of your opens, clicks bounces etc.
If you have E-commerce setup on your account, you will be able to see the ROI for this specific email campaign.
Peak Engagement Times
The peak engagement times allow you to identify which day of the week the email was opened on.
i.e. did you send out an email on the Sunday evening, but very few recipients opened it until Monday morning?
Your Link Report
The link report highlights which links in your template were clicked the most.
Please note: The URLs are not unique, so users are able to click more than 1 URL.
The engagement timeline offers you a breakdown of all engagement associated with the email campaign, this includes; Email Opens, Email Clicks, Emails Sent, Web visits, HV URL hit (High Value URLs) and P-URLs (Personal URLs).
Here you will find a detailed breakdown on the type of bounces your email campaign received, and the percentage of bounces.
The browser analysis highlights which device was commonly used on your email campaign.
Just below this is a report on which browsers your email campaign was viewed on.