Lead Scoring - an insight into how to utilise Lead Scoring, including; editing the value of scores attributed to contacts, adding High Value and Goal URL's within the Settings tab. using the % wildcard to incorporate multiple URL's into one High Value or Goal URL and an accompanying Lead Score journey to populate contacts into a specified marketing list once they have reach a certain score.

Zapier - triggering an email to send notification of when a contact is added to a marketing list.

Reporting of Campaigns - where to access the report of your campaigns and how you can export or search for specific contacts.

Tagging Campaigns/Snippets - an outline of the uses of tagging your campaigns and snippets to interpret and be presented with statistics associated to the same campaign tag and enable quick and easy access to saved snippets.