This journey has been proven over time to educate contacts to the point of high engagement, by approaching the same subject from many different angles. We know as consumers we open 1 in 5 commercial emails, so a small amount of repetition can be forgiven.

The nurture sequence is not designed to sell to your contacts (that’s the job of the sales team). The job is actually to educate and monitor engagement. When the engagement reaches a certain level we would deem it appropriate to pass these contacts to the sales team as an MQL (Marketing Qualified Lead)