Maintaining a good delivery profile is as much to do with the content you send as any other factor. Using overly spammy words and phrases will be picked up by the spam filters and create a negative impact on your emails performance.
Before you send your email, it may be beneficial to quickly check your email using the Mail Checker platform. Full instructions on this can be found here.
Other points to note
Avoid unnecessary capitalisation - DON'T USE CAPS WHERE YOU DON'T NEED TO
Avoid excessive punctuation - Do not over punctuate !!!!!!!
Do not link directly to files like PDF or Word documents - Take contacts to a page where they may elect to download the file
Avoid profanity - Do not use any form of profanity
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