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What is the difference between opens and unique opens?
What is the difference between opens and unique opens?
Emma Dixon avatar
Written by Emma Dixon
Updated over a week ago

Email opens are the total number of opens that the campaign has had. This takes into account each time a contact opens this email.ย 

Unique opens are the amount of different contacts that have opened the email. The same contact could open an email 10 times whereas they'd only appear as one unique open.ย 

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